Olympus America and Daytona International Speedway Ink Deal

Olympus America and Daytona International Speedway Ink Deal


Las Vegas, NV—Daytona International Speedway (DIS) signed a multiyear partnership with Olympus America Inc. The agreement will provide the camera and optical products company the naming rights to the photographers room in the Infield Media Center at the “World Center of Racing.”

“Olympus has a reputation for superior camera equipment and quality service. We’re excited to provide this enhancement to media covering events at Daytona International Speedway,” said Chip Wile, track president.

Agreement Details

In addition to the naming rights, Olympus will have branding within the photographers room. It also has a display space to provide services and equipment to photographers covering events at Daytona International Speedway.

“This partnership is an exciting opportunity for Olympus. We are delighted to be involved with one of the most prominent speedways in the country,” said Akihiko Murata, vice president, Sales & Marketing, Olympus America Inc. “We’re excited to service the needs of credentialed professional motorsports photographers by offering camera and lens loans to capture the on-track action at the World Center of Racing.

“With our OM-D system’s unrivaled portability as well as image stabilization performance, combined with best-in-class weather sealing and high-speed performance reaching 60 frames per second, we’re absolutely confident our system will take their photography to places they’ve never imagined.”

Daytona International Speedway

Daytona International Speedway is a state-of-the-art motorsports facility. Moreover, it is the home of “The Great American Race”—the Daytona 500. Among its featured events are the season-opening Monster Energy NASCAR Cup series. Dayton Logo

However, the approximately 500-acre motorsports complex, also known as the “World Center of Racing,” boasts a diverse racing schedule. In addition to at least nine major event weekends, the grounds also host none racing events. They include concerts, civic as well as social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.