Bethlehem, PA—OM Digital Solutions introduced the OM System brand for the company’s lines of interchangeable–lens cameras and lenses; compact digital cameras; audio products; binoculars; as well as other services. The new brand’s website is located at omsystem.com
“We are proud to share that going forward, Olympus imaging– and audio–related products will be released under the OM System brand. Additionally, we are currently developing a new interchangeable–lens camera compliant with the Micro Four Thirds system standard that will embody the OM System concept and bring photography to the next level,” the company announced.
OM System Brand 
For more than 80 years, since the release of the Semi–Olympus I in 1936, the imaging business of Olympus Corporation received ongoing support from loyal customers for Olympus imaging products.
What’s more, during the film camera era, the products achieved an unprecedented compact, lightweight design with the OM series of 35mm SLR cameras. That design philosophy lives on in the new company as well as the brand.
“Looking to the future, we pledge to establish brand value and growth through building the new OM System brand,” the company stated.
“OM System expresses our determination to continue to deliver unparalleled experiences to our customers through our mission of always challenging convention and a philosophy of continuous product development, which we have adhered to since the establishment of OM Digital Solutions. Through our products and services, we hope to create exciting experiences that bring joy and inspiration.
“Going forward, we will strive to be the brand that customers will treasure for a long time to come; devoting ourselves to craftsmanship that demonstrates a commitment and fulfills people’s lives,” the company stated.
Development of New ILC
In addition, the interchangeable-lens camera the company is now developing is compliant with the Micro Four Thirds standard. What’s more, it combines the company’s manufacturing capabilities and latest technologies. The goal is to significantly improve performance and provide an unrivaled photographic experience.
Moreover, OM Digital Solutions is leveraging the Micro Four Thirds system standard to make more compact and lightweight camera systems. Furthermore, its mission is to strengthening photographic support functions that broaden the field of photography.
The company will seek to accelerate the improvement of image quality as well as photographic expression through computational photographic technology.
“We want the OM System to be a partner for the adventures of each and every person. We hope that you will look to our Micro Four Thirds system to bring photography to the next level.”
Brand Statement
Following is the company’s new brand statement:
“Break Free.
“Time does not stand still. It does not take excuses or do repeats. The sun won’t ask for your permission to set; a smile comes and goes; and a falcon won’t wait for your go-ahead to take flight.
“When a moment comes, one that makes you feel, you should be ready to capture it. Those moments of beauty are meant to be shared, feelings to be remembered, and images intended to be captured.
“We are passionate about providing creators with the tools necessary to fight time; outsmart the odds; and break free to go on your adventures, sunshine, rain or snow. We build uniquely compact and dependable imaging systems with creator-centric innovations; they allow you always to be ready to capture those once-in-a-lifetime moments.
“Make it last forever. Defy the moment, with OM System.”
In addition, to view the OM System brand movie, click here.
