Upper Saddle River, NJ—A provider of photography and videography equipment as well as accessories, Vitec Photographic announced a partnership with Sony to develop premium accessories for Sony α cameras.
Sony is a leading manufacturer of video, imaging, audio, game, communications, key device and information technology products for both the consumer and professional markets.
The agreement is part of a move to consolidate both companies’ position as the innovation leaders in their respective sectors. The collaboration was announced in conjunction with the Gitzo 100-year anniversary event in Tokyo. Gitzo is part of the Vitec Photographic brand family.
In addition, this new partnership comes shortly after the Vitec Group announced it acquired and is folding the JOBY and Lowepro imaging brands into its Photographic Division’s portfolio.
“We are proud to announce the agreement with Sony,” commented Marco Pezzana, CEO, Vitec Group, Photographic Division. “This collaboration sees our brands, Manfrotto and Gitzo, leaders in the market of photo and video accessories, working side by side with the prestigious Sony brand, globally renowned for product excellence and superior technology. The primary intent of collaborating is for the development of even more innovative products for professional content creators, thus further increasing customer satisfaction and future business growth.”
The collaboration will begin with a brand-new line of products developed for Sony α interchangeable-lens cameras that will launch in 2018. First to be released will be a special version of the Manfrotto Befree tripod. Befree is a best seller in the traveler segment and a premium lightweight companion solution for compact mirrorless system cameras. The new Befree tripod will be unveiled at PhotoPlus Expo in New York City on October 26, 2017.
The products will include Manfrotto and Gitzo tripods and plates as well as photo and video heads for professionals. A customized version of Digital Director will also complement the new product line. The range will be showcased at events and trade shows worldwide throughout 2018.
Manfrotto (Vitec Group)
Manfrotto is a designer, producer and distributor of professional products for the photography, video and entertainment industries. The company was founded in 1972 based on Lino Manfrotto’s experience. Its mission has always been to support and simplify the work of reporters, photographers and producers. Its Imagine More project adds to its mission the idea of fueling the enthusiasm of weekend photographers and amateurs.
Part of the UK-based Vitec Group since 1989, Manfrotto now operates in eight key markets. They are located in Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong and also the USA. In those markets, it is represented by its own direct distribution system, Manfrotto Distribution. In 80 other countries, independent distributors handle sales.
Gitzo (Vitec Group)
Professionals worldwide acknowledge Gitzo tripods, monopods, heads and accessories. The company was among the first to use carbon and basalt fiber to make tripods and magnesium to make heads. Gitzo’s design policy is “no gimmicks and no compromise on quality.” Its carefully crafted products consist of a range of supports for large-, medium- and small-format cameras, for film or digital technology, still photography or video, studio or location work. manfrotto.us