The top photo accessory brand in China is rapidly becoming popular in North America. This is largely because Sirui USA delivers three key elements necessary to win the hearts and minds of U.S. photographers: high quality, innovation and attractive pricing. Sirui, pronounced “sue-ray” like the nicknames for Susan and Raymond, was founded in 2001. The company is dedicated exclusively to the photographic industry.
Sirui offers an extensive selection of tripods, monopods, tripod heads, broadcast tripod heads, gadget bags, screw-in and rectangular filters and holders, and mobile phone accessories. All its products are built in modern ISO 9001 and ISO 14001 certified factories in the high-tech Pearl River region of China. Every product is “reliable, exciting and precise,” in the words of Paul Zakrzewski, director of marketing at Sirui USA.
Tripods are the number one selling Sirui product worldwide, followed by photo/video monopods. Their monopods are much loved among videographers due to their versatility, ease of use and features. Each monopod is three products in one. The base converts to a tabletop tripod; the leg can be used as a standard monopod—it can also be used with the tilt base and patented top-panning capability as a video solution.
What’s the most compelling reason consumers should buy Sirui photo accessories? “In a word, quality,” Zakrzewski said. “We pride ourselves on bringing the finest quality products to the table while differentiating ourselves with features and materials. We own the manufacturing process from start to finish, and we have extremely strict quality control at every step of the process. Nothing is ever ‘good enough.’ It has to be perfect before it’s packed and shipped. For example, all of our carbon fiber tubes are made right in our factory in Guangdong, China. I had the opportunity to visit there last month and was amazed by the care that’s taken at every step to be sure each tube is perfect and meets all tolerance tests before moving into the assembly phase.”
Sirui filters also are gaining traction in the U.S. for the same reason: high quality. Zakrzewski explained: “To the photographer who uses filters, the accuracy of the colors and the quality of the glass are incredibly important to getting the shot right. Our filters deliver that quality as promised. We won the Rudy Award from DIR just this March, and we are very honored!
“As with all Sirui products, incredible attention to detail is placed on every filter product and every step of the process,” he continued. “Starting with the German-manufactured Schott glass, the precise coating process and aircraft-grade aluminum, high quality standards lead the way. We didn’t want to overwhelm the market with too many SKUs, so we concentrated on UV, circular polarizer and neutral density. An interesting fact about our ND filters is they are constructed with an extended rim design to eliminate vignetting with the widest angle lenses. So for example, a 77mm lens mount will extend to 82mm, thereby taking the rim far outside the field of view.
“Our rectangular filters are also made of the finest glass, and the same attention to detail in coatings applies. The holder itself is made completely of aircraft-grade aluminum, so it’s built to last. It also comes with a circular polarizer and three adapter rings. Additional rings are available separately.”
What sets Sirui apart? “Innovation,” Zakrzewski told us. “Sirui prides itself on continuing to improve generation after generation of our core products, and also by developing innovative products in areas like mobile phone photography. It’s our goal to always help the photographer and videographer capture their imaginations.”
Sirui USA: Unique Photo Accessories
Sirui manufacturers some of the most unique photographic accessories. Take for example their HS and HC series of electronic humidity control and safety cabinets. Both control temperature and humidity of their contents and provide a microbe-free environment. If you live near the equator and worry about fungus growing in your lenses, here’s the solution. On all models, the interior is coated with a TiO2 photocatalyst. This special material makes the cabinets antibacterial, deodorizing, purifying as well as mildew proof.
HS-X electronic humidity control and safety cabinets use a fingerprint identification system for maximum security. The fingerprint scanner stores up to 128 fingerprints. Capacities up to 9.2 square feet are available. Furthermore, the HC series includes an LCD display of temperature and humidity and a locking glass door.
Sirui USA’s headquarters is located in Verona, New Jersey. Retailers can contact them through their toll-free number, 866-373-0829, or by e-mail at info@SIRUI.com. sirui.com