Commack, NY—Tamron, a manufacturer of optical equipment, redesigned its corporate logo. The new logo will be progressively rolled out in the United States starting February 21, 2017.
Behind the Corporate Logo
In September 2015, to coincide with the revamp of its SP series of high-performance, interchangeable camera lenses, Tamron embarked on a renewal of its product branding for the domestic and global markets. As part of these activities, Tamron developed a new logotype that would embody the brand in its products. The company has since introduced the logo in new models on a sequential basis.
Now Tamron has made the decision to progressively roll out use of the logo as its new corporate logo and identity.
The existing Tamron logo had been in use for 39 years since its development in 1978. In the intervening years, Tamron underwent significant expansion as a unique company through its ability to integrate the manufacture of lenses from development to production. During the same period, Tamron extended the reach of its business activities in Japan and around the world.
The new Tamron logo was designed to present a global perspective while inheriting qualities of the original design. Tamron’s newly developed, fully uppercase logotype offers greater legibility compared with the previous logo. This is to allow the company name to be identified in a clearer and more understandable way. Moreover, the redesigned logo embodies Tamron’s “recognizable presence as simple and powerful, with renowned reliability and technical prowess,” the company announced.
Renewed Corporate Website
To coincide with changes to the corporate logo, Tamron’s corporate website was also redesigned. The changes were made to provide customers with the product and corporate information they need in a more accessible way.
The website employs a layout that is easy to view whether from a PC, smartphone or tablet device. Looking ahead, Tamron will disseminate appropriate information to its customers and stakeholders through the new corporate website. tamron-usa.com