X-Rite Joins with BCRF for the Cure

X-Rite Joins with BCRF for the Cure

Calibrate & Capture Campaign to Benefit Breast Cancer Research Foundation

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Grand Rapids, MI—X-Rite, a provider of color management as well as measurement technologies, partnered with the Breast Cancer Research Foundation (BCRF) and its Calibrate & Capture for the Cure campaign.

X-Rite is offering its ColorMunki Display and ColorChecker Passport Photo in limited, pink collector editions. Furthermore, the campaign appropriately kicked off at @Click-Away, which is hosted by Click & Company, serving women photographers of all levels.

“Nearly everyone has been touched by breast cancer. We are proud to leverage the ColorMunki and ColorChecker brands in our creative communities to help find a Cure. The Breast Cancer Research Foundation is a tremendous organization dedicated to the support of doctors and researchers worldwide,” said X-Rite vice president of Product Marketing, Chris Winczewski.

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X-Rite ColorMunki Display and ColorChecker Passport Photo Pink Editions

With each purchase of the pink limited edition ColorMunki Display and/or the ColorChecker Passport Photo, X-Rite will donate 20% of product sales to BCRF. Winczewski added, “They’re great as a collector’s item, replacement product or simply support for a worthy cause.”

X-Rite ColorMunki Display

ColorMunki Display is for creative professional looking for pro-quality coupled with a wizard-driven interface. It offers the tools needed to get a calibrated display or projector. In addition, with the X-Rite ColorTrue free mobile app, users can calibrate mobile devices.

Features include the company’s ambient light smart controls and automatic display control, designed to make profiling easy while delivering color accuracy and consistency.

X-Rite ColorChecker Passport Photo

ColorChecker Passport Photo is a capture-to-edit color solution for photographers looking for more accurate, consistent color and creative flexibility

The product combines three photographic targets into one pocket-size protective, multi-positionable case designed to adjust to any scene. Along with the included camera calibration software, it’s designed to provide users functionality, flexibility and also portability.

ColorChecker Passport Photo can also be integrated in a photographer’s RAW workflow. xritephoto.com

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