Nashville, TN—Dreamstime, one of the largest stock photography communities, is showcasing Megapixl.com. The new website employs machine learning to offer more refined stock image choices based on user behaviors.
This artificial intelligence (AI) uses data garnered from all Dreamstime sites, regarding which content is most relevant and suitable for individual users.
Dreamstime analyzes user-driven “big data” that is collected into its main AI from across its library of websites and multiple electronic devices. It leverages that information to recommend Megapixl.com images to creative professionals based on the actions of past aggregated user decisions.
The result is said to be “a more engaging and relevant user experience.” The system learns user preferences over time, to give higher priority ratings to content that is most suitable to the individual user.
Megapixl.com’s initial collection was curated based on editors’ feedback and customer behaviors that rate images within certain ranks in the collection. The site’s machine learning platform now takes gathered user data into account to offer refinements to the Dreamstime.com main site.
“By launching MegaPixl we give users access to an incredible collection that is curated by humans and then further improved and customized by machine learning tools that learn past behaviors to make dynamic recommendations,” said Serban Enache, CEO and cofounder, Dreamstime.
“Megapixl is designed as a first stop for designers because we are effectively using the designer community to help itself by basing the collection on designer behaviors. Users will come to the site to find the right image quickly—giving them more time to focus on their designs,” added Enache.
Content on the site includes photos, vector art and video content. Several content categories are represented, including abstract, business, people, editorial, 2D & 3D animation, video production elements, technology, and travel.