Rochester, NY—Durst opened a futuristic new headquarters and Customer Experience Center in Brixen, northern Italy. Customers, employees and business partners were among 1,000 guests who attended the inauguration ceremony. Durst is a manufacturer of advanced digital printing and wide-format production technologies.
Speakers included CEO and co-owner Christoph Gamper; owner Harald Oberrauch; owner Christof Oberrauch; the mayor of Brixen, Peter Brunner; Dean of Brixen, Albert Pixner; and Patrik Pedó and Juri Pobitzer from the Monovolume architect firm.
In the future, Durst will invite more of its international customers to the Customer Experience Center in the 5,700-square-meter headquarters. Durst’s integrated concept is reflected by the architecture of the building, as it connects a new administrative block with production facilities.
Moreover, the design for a company building with a tower was first presented more than 50 years ago, but it was never realized. Architects Monovolume pursued the original concept and designed a flat, floating “wing” with a six-story tower. In addition, the powder-coated metal facade has 850 multicolored, luminous window elevations arranged in pixel-like fashion. The pixelated facade of Durst’s new headquarters is also a pointer to the company’s areas of business—high-performance printing systems ranging from image data processing and printing to final product finishing.
Durst Undergoes Transition
Durst dates back more than 80 years. Moreover, the history of Durst is closely associated with the Oberrauch family. They are now in their third generation of ownership. It employs more than 700 people and has 20+ subsidiaries across the world. In addition, Durst Image Technology US is located in Rochester, New York; Durst-Pro USA is in Hillsboro, Oregon.
In addition, its management board recently underwent a change; Christof Oberrauch handed over the reins to his son, Harald Oberrauch. Christoph Gamper is now the CEO.
Gamper led Durst’s transition and introduced a new management structure. He also heralded a new business philosophy: “Passion for technologies and markets, innovation as the driver, and active collaboration and participation in every area.”
“This is a very proud day in the long history of Durst,” Gamper told guests. “We do not fear the future. Moreover, we are here to shape the future. We have the best employees, the best customers and the best technology. Driven by the mantra of innovation, Durst offers complete solutions from pixel to output. Here at our headquarters in the south Tyrol is where things come full circle with the mountain habitat and the aim of focusing not just on the machines but also on the people behind them.
“Here it is not a question of appearance but of essence; of conveying the idea to the outside world; of creating a protected space for innovation; and bringing together very special people who have devoted themselves to a vision: To create something new, to inspire and to always ask the next question.”