Carrollton, TX—FastSigns International, the franchisor of more than 700 FastSigns locations in nine countries worldwide, appointed Jennifer Herskind as the company’s new chief marketing officer.
With more than 20 years of experience in marketing, Herskind’s background includes all marketing disciplines and a strong cross-functional knowledge of business fundamentals. Moreover, she has a successful track record of transforming brands and driving business results in multiple fast-paced industries with diverse environments.
Most recently, Herskind held the role of chief marketing officer for Smoothie King; she directed all brand, marketing and R&D strategy for more than 1,000 locations. She was charged to build the brand and drive business results in the fulfillment of the company’s mission to inspire people to live a healthy and active lifestyle.
Before joining Smoothie King, Herskind held senior leadership positions in a variety of franchise and company brands. They included: Gold’s Gym; Dave & Buster’s; Nestle Waters North America; as well as Pizza Hut. Herskind was named one of Dallas’s Rising Brand Stars by AdWeek in December 2018.
Welcoming New Chief Marketing Officer
“We are thrilled to welcome Jennifer Herskind as our new chief marketing officer. She has a strong background working with various franchisors making her the perfect addition to support our franchisees,” said Catherine Monson, CEO of FastSigns International, Inc. “We look forward to expanding the FastSigns brand with her expertise as we continue to scale for growth.”
A leading sign and visual communications franchisor in North America, FastSigns International is the worldwide franchisor of more than 700 independently owned and operated FastSigns centers in nine countries. They are located in the United States; Canada; Chile; England; Grand Cayman; Mexico; Saudi Arabia; the United Arab Emirates; and Australia (where centers operate as SignWave). Moreover, two additional locations will open in Malta and Spain in 2019.
The centers provide comprehensive signage and visual graphic solutions to help companies of all sizes and across all industries communicate their message; promote their products; and also extend their branding across all of their customer touch points.
Among their products are architectural as well as interior decor graphics; fleet vehicle graphics; digital signs and also digital signage content; event graphics; displays, banners and posters; ADA signage; as well as safety and identification signs.