San Mateo, CA—Action camera manufacturer GoPro and Vans formed a new partnership to deliver immersive PoV (point of view) footage from the iconic Vans Pipe Masters surf contest.
GoPro and Vans Ink Deal
As a result, Vans named GoPro the official camera of the event, featuring the world’s top tube riders vying for the title. The Vans Pipe Masters contest is the most globally watched surf event in the world. Furthermore, the 2022 contest reached more than 700K live viewers as well as garnered more than 14 million views of event content.
“GoPro is a leader in bringing a unique perspective—the surfers’ point of view—to the viewer. We’re excited to partner with an innovative company like GoPro to provide an elevated viewer experience from the competitors’ point of view at the Vans Pipe Masters,” said Scott Sisamis, director of Brand Marketing Surf at Vans.
The competition window for the invite-only contest is now open and runs through December 20, 2023. Overall, 40 men and 20 women will vie for the Vans Pipe Master title. What’s more, athletes from the GoPro Surf team competing in this year’s event include Mason and Coco Ho, Jamie O’Brien and the Big Wave Challenge’s Surfer of the Year and Rider of the Year, Nathan Florence. 
“We’re stoked to partner with Vans and to give viewers a taste of what it’s like to compete in heavy surf at one of the world’s most legendary waves,” commented Rick Loughery, vice president of Global Marketing and Communications at GoPro.
Furthermore, you can watch a live stream of the competition finals on the GoPro YouTube Channel.
