HP Invited Print Service Providers to “Say Yes” at ISA

HP Invited Print Service Providers to “Say Yes” at ISA


Orlando, FL—At the International Sign Expo (ISA), HP Inc. invited attendees to experience its latest technologies designed to make it easier for print service providers (PSPs) to “Say Yes” to any print job that can be imagined.

“We created the ‘Yesville’ booth at ISA to help inspire confidence for PSPs to always say yes when printing with HP,” said Dave Prezzano, vice president and general manager of HP Graphics Solution Business Americas. “Yesville brings to life the collaborative and limitless possibilities that are now a reality. That is thanks to our industry-leading portfolio that powers partners around the world.”

HP Yesville Surf Shop

In addition to getting hands on with HP’s latest applications, PSPs could stop by the Surf Shop. There they could grab a drink and see all that’s possible with textiles and HP Latex technology. In addition to getting printed samples, they could learn at the substrate tent how HP Latex can be used in a sustainable textile production. It was certified to Eco Passport by OEKO-TEX earlier this year.

To finish up their experience, attendees could have a photo taken on HP’s UV printed surfboard in front of the inflatable HP Latex-printed wave.

HP Yesville Juice Bar

Then at the Juice Shop in Yesville, they could “soak up everything print and cut, PrintOS or customized clothing while sipping on fresh juice from our juice bar.”

They could also check out the floor graphics, wall decals and wall/floor coverings—all provided by HP printers. Attendees also received a customized T-shirt or stickers.

HP Yesville Business Solutions

At Yesville’s Business Solution center, attendees could see various HP Latex solutions. These included the HP Latex 315 Print and Cut and HP Latex 335 Print and Cut. Also on display were the Latex 365 printer and Latex 560 and Latex 570 printers. The latter are capable of printing everything from backlit images and wall coverings to floor graphics. hp.com