Portland, OR–Xencelabs Technologies signed Hunt’s Photo & Video as an authorized reseller in the United States. The new relationship creates a wider audience for Xencelabs’ line of Pen tablets and accessories. It does so through the strong reputation and relationships Hunt’s has within the photography and digital imaging markets.
Xencelabs develops professional digital design tablets. It’s comprised of digital design veterans with decades of industry experience, passionate about creating the best digital design solutions. In addition, the company works in partnership with artists to develop intuitive tools that are a natural extension of the creative process.
“Hunt’s is such an established and credible presence in the photo and video markets,” said Hannah Imperial Cannon, director, Business Development, Xencelabs. “Their team understands the challenges professionals face; they are always ready to help customers with anything they need. Our Pen tablet is such a great fit for the photography market; Hunt’s is the right partner to help bring the two together.”
Hunt’s Photo & Video
Starting in 1889 as a family-owned drugstore, Hunt’s moved from the pharmacy business in the 1980s to focus on the photo and video markets. The Boston-area company has remained a family-run operation. In addition, it now has eight locations throughout New England. Moreover, its focus remains on prioritizing customer service and industry collaboration.
“It’s all about long-term relationship-building beyond just making a one-time sale,” said Noah Buchanan, manager, Outside Sales Development and Specialty Markets, Hunt’s. 
“Our customers know they can pick up the phone, visit us or send us an e-mail; they look to us as a trusted resource for answering their questions and showing them the newest gear.”
Hunt’s has seen the photo and video businesses evolve over time. It has witnessed new technologies and formats emerge and new workflows develop. In addition, it has adapted to new ways of interacting with customers, such as the recent trend toward more online ordering.
“It’s important to continually stay close to the market and understand what professionals need,” said Gary Farber, director, Outside Sales, Hunt’s. “It comes down to providing the same level of support and service whether a customer is walking into one of our satellite stores, visiting us in person at a trade show or chatting online during a virtual session.”
The Hunt’s team notes significant shifts in the photography workflow with more tools available for every step from acquisition to final delivery. Consequently, Xencelabs products complement current imaging production requirements.
“Tablets are definitely playing a bigger role in speeding up the postproduction workflow as more creative professionals learn how much easier they are to use compared to a mouse,” added Farber.
“The Xencelabs tablets have the right combination of performance, functionality and ergonomics. Plus, they’re small enough to take on the road in your laptop or camera bag.”
Xencelabs Pen Tablet Webinar
Hunt’s is also focused on a more interactive approach to industry relations. It is conducting events, conferences and seminars with professionals and industry partners. What’s more, Hunt’s will hold the events in person when possible but recently all virtually.
As part of this series, Hunt’s is hosting a webinar with Bill Lindsay, Xencelabs’ Trainer and Enterprise Sales manager. The webinar on November 3, 2021 will cover using the Pen tablets with Photoshop. 
“Bill will share information that’s extremely beneficial to our customers; such as how you can effectively use a tablet during postproduction and performing different editing techniques using Photoshop,” said Buchanan.
“They’re going to see the advantages of using a tablet for editing and post-processing. That hopefully will lead to more orders placed; but more important, sessions like these are meant to be educational more than promotional. Plus, they are a great way to stay connected to our customers.”
What’s more, looking ahead, the Hunt’s team sees products like the Xencelabs tablets keeping pace with the industry’s growing demand for newer technologies that help make professionals’ lives easier.
“The photography industry right now is definitely booming,” Buchanan added. “There are so many new people getting into it. There’s also a lot of great equipment on the market; and people are excited to get their hands on the newest products.”
