DIR Jan. 22, 2018 Tech Trends: Point & Shoot Cameras See Growth

DIR Jan. 22, 2018 Tech Trends: Point & Shoot Cameras See Growth

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Port Washington, NY—Sales of digital point & shoot cameras stabilized in the last six months, with dollar sales growing 1 percent. This is up from -30 percent in the year prior, accord to the NPD Group’s Retail Tracking Service.

Likewise, unit volume for these imaging devices also firmed up. Unit volume declined just 5 percent during the same period.

Dollar Sales of Point & Shoot Cameras Have Grown 1% in the Six Months Ending in October

Tech-Trends-1-22-2018

Source: The NPD Group/Retail Tracking Service

Moreover, sales of premium devices—particularly those priced above $600—continue to see growth while demand for lower cost devices remains challenged by improvements in mobile phone image technology.

While encouraging, the growth observed during this period in the point-and-shoot camera category is likely inflated from weak comps. This could be a result of the Japanese earthquakes in the first half of 2016.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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