Port Washington, NY—Sales of digital point & shoot cameras stabilized in the last six months, with dollar sales growing 1 percent. This is up from -30 percent in the year prior, accord to the NPD Group’s Retail Tracking Service.
Likewise, unit volume for these imaging devices also firmed up. Unit volume declined just 5 percent during the same period.
Dollar Sales of Point & Shoot Cameras Have Grown 1% in the Six Months Ending in October
Source: The NPD Group/Retail Tracking Service
Moreover, sales of premium devices—particularly those priced above $600—continue to see growth while demand for lower cost devices remains challenged by improvements in mobile phone image technology.
While encouraging, the growth observed during this period in the point-and-shoot camera category is likely inflated from weak comps. This could be a result of the Japanese earthquakes in the first half of 2016.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group