Madrid, Spain—In September 2024, TIPA (Technical Image Press Association) launched a reader survey via member magazines and websites. With 3,000+ respondents, the survey highlights trends in camera usage; photography styles; as well as consumer imaging preferences. Additionally, it provides insights into the behavior of photography enthusiasts worldwide.
TIPA 2024 Reader Survey Key Findings
• Photography As a Passion: An overwhelming majority of respondents identify as avid photographers. Further, more than 70% consider photography a regular pursuit or their favorite activity. Moreover, 25% specialize in areas such as nature, fashion or travel photography, reflecting a deep engagement with the art.
• Camera Usage: Mirrorless cameras continue to gain popularity. More than 54% said they plan to purchase a mirrorless camera in the next 24 months. 53% record images with full-format sensor and 44% with APS-C sensor cameras. 14% occasionally use a medium-format camera. Plus 26% never go out without a camera; 29% prefer to buy a specific brand. In addition, lenses and accessories remain top priorities.
• Media Consumption and Trusted Sources: Photography magazines (print and online) remain the most trusted source of information for nearly 49% of respondents. They are followed by online photo sites (34%). Interestingly, influencers are the least trusted source, with only 7.3% of respondents relying on them for photography-related information. 
• Intention to Buy New Equipment: The survey reveals a strong intent among photographers to invest in new gear. 55% plan to purchase a mirrorless camera, followed closely by interchangeable lenses (46%) and accessories (40%). This highlights a clear trend toward continuous tech upgrades.
• Purchasing Decisions: Test seals and awards play a critical role in purchasing decisions. 68% of respondents stated they associate the TIPA logo with an award given to high-quality imaging products. Additionally, 47% feel test seals and awards provide a helpful guidance when buying products.
In all, the survey reinforces the dynamic nature of photography, with a strong balance between traditional practices and modern technological advancements. TIPA remains at the forefront of this evolving landscape, providing readers with information, advice as well as guidance. For more details on the full survey results and analysis, click here.
