Madrid, Spain—The Technical Image Press Association announced that TIPA and DxOmark signed a partnership agreement. The French technology company is an international provider of independent image quality assessments of cameras, lenses as well as smartphones cameras.
TIPA and DxOmark Agreement Details
DxOmark’s test reports for TIPA will provide in-depth image quality metrics covering lenses as well as smartphone cameras. Moreover, all TIPA member publications can use the reports to support their reviews of new products for their readers.
Furthermore, the tests are based on rigorous scientific and objective measures and protocols. In addition, to guide end users in their choice, DxOmark provides on its websites (dxomark.com and dxomark.cn) a large database of evaluations of premium products in the form of scores.
What’s more, the technology company employs 120 people, including 100 engineers. During the last 10 years, these engineers have performed thousands of tests each year in the company’s 16 state-of-the-art laboratories.
TIPA Members and Support
In related news, 2021 marked the 30th anniversary of TIPA, a global organization with member magazines and websites from around the world. The diverse group covers all aspects of photographic activity. In addition, it serves amateur and professional photographers as well as journals dedicated to trade, marketing and industry news.
With media outlets that include magazines, websites, trade show “dailies” and social media, TIPA members reach a worldwide audience.
TIPA itself is a nonprofit organization that supports its members with a regular cycle of print as well as web advertising insertions and authoritative equipment tests. TIPA also sees itself as a strong marketing partner for the photo-imaging industry. Its primary effort is the TIPA World Awards. Members choose recipients in 40 categories covering the full range of consumer and profession photographic equipment.