Melville, NY—The LA Times and Canon announced a new multiyear partnership that makes Canon the news organization’s official imaging provider. The Los Angeles Times is the West Coast’s leading news organization.
“As one of the world’s most notable newspapers, the Los Angeles Times had numerous digital imaging solutions the company could have selected as a partner,” said Tatsuro “Tony” Kano, executive vice president and general manager of Canon USA, Inc. “The range of Canon cameras and lenses, as well as our industry-leading service and support, can help the Los Angeles Times connect readers with high-quality, impactful visual content.”
LA Times and Canon
The Los Angeles Times’ mission is to inform, engage and inspire people through its high-quality journalism and compelling storytelling. Moreover, Canon’s corporate philosophy of Kyosei—all people, regardless of race, religion, or culture, harmoniously living and working together into the future—complements that mission. In addition, it forms the basis of a partnership that will support visual storytelling that originates in California and resonates around the world.
“The Los Angeles Times has a long and distinguished history of visual journalism. Canon’s cameras have been an invaluable tool for our news photographers for generations,” said Chris Argentieri, president and COO of the Los Angeles Times.
“Our partnership with Canon will allow us to outfit our staff with best-in-class imaging equipment as well as expand on the range of visual journalism and storytelling we produce.”
The Times’ award-winning photo and video journalists and the LA Times Studios video production team will use a range of Canon equipment. This includes Cinema EOS cameras, lenses and accessories. It also comprises PTZ and remote cameras and accessories, as well as camcorders and accessories. Further, the news organization will use other Canon digital cameras, lenses and accessories for use in newsgathering and video production.
In addition, Canon is now the presenting sponsor of the LA Times Short Docs. The showcase for short films amplifies underrepresented voices and fosters diversity in the film community. What’s more, Canon will commission a branded video series on iconic photographs of Los Angeles captured by LA Times photographers.
The Los Angeles Times garners more than 40 million unique latimes.com visitors monthly. Furthermore, it boasts Sunday print readership of 1.6 million and a combined print and online local weekly audience of 4.4 million.
