Leica Camera & Champagne Laurent-Perrier Form Global Brand Partnership

Leica Camera & Champagne Laurent-Perrier Form Global Brand Partnership


Allendale, NJ—Leica Camera and Champagne Laurent-Perrier formed a global partnership. It offers Leica communities around the world the opportunity to experience prestigious Champagne Cuvées.

“We are delighted to collaborate with Laurent-Perrier as our preferred Champagne affinity partner globally. By partnering with Champagne Laurent-Perrier, we are proud that Leica communities will enjoy exceptional cuvées and that we act together as ambassadors for European values as well as culture across the globe,” commented Dr. Andreas Kaufmann, chairman of the Supervisory Board Leica Camera AG.

Champagne Laurent-Perrier Dr.-Andreas-Kaufmann
Dr. Andreas Kaufmann

Furthermore, at the heart of the partnership stands a heritage defined by European craft and family ownership. The two brands will unite together through a shared tradition of excellence, Dr. Kaufmann added.

The partnership will also encompass bespoke experiences for Leica customers to enjoy by celebrating a mutual passion for the art of champagne assemblage and photography.

Champagne Laurent-Perrier Perks

“The signature style of Laurent-Perrier is guided by its inherently independent spirit and creative audacity. Similarly, Leica is guided by their commitment to the art of visual storytelling; crafting unparalleled tools that enable photographers to bear witness to life and capturing moments of our world with unmatched acuity,” the companies announced.

The partnership will also offer an exclusive experience for Leica customers to discover Chateau de Louvois; it is a property of Champagne Laurent-Perrier. It is classified as a historic monument and not open to the public; consequently, the venue serves as place for private receptions at the Laurent-Perrier Maison.

The residence is located at the heart of a nearly 125-acre park. Moreover, the residence is surrounded by formal gardens designed by André Le Nôtre; he was the gardener, designer and architect for King Louis XIV of France.

The companies also noted that Louvois is an artistic conception that speaks naturally to photographers; that’s because it echoes what they are looking for in the process of composing images.

The partnership between Champagne Laurent-Perrier and Leica Camera is effective immediately.