North White Plains, NY—MAC Group announced it has named two community managers for its stable of brands. Stephanie Eller has joined MAC Group as its new community manager for the Accsoon, Benro, broncolor, Calibrite, Phottix as well as Tenba brands.
In addition, Arianna Vetere is joining MAC Group as the social media and community manager for Nanlite USA.
MAC Community Managers
Eller is responsible for growing MAC brands’ presence on social media. She also manages their influencer programs and inbound/outbound engagement with the communities.
While she has worked with MAC Group since May 2020, she is now joining the company on a full-time basis. What’s more, she is bringing her 10+ years of experience in both photography and social media management to her new position.
Eller will continue her work with MAC Group’s brands on Facebook, Twitter, Instagram as well as YouTube. In addition, she will research new social platforms to ensure MAC Group is where the creators are.
“I look forward to continuing my work with MAC Group. I’m also excited to help these brands grow and shine on social media and to see what the future brings,” commented Stephanie Eller.
“Social media is quickly becoming an important aspect of our marketing strategy. I’m confident that Stephanie will help us stay on top of changing trends as well as make our brands stand out on social media,” added Jan Lederman, president of MAC Group.
In addition, Vetere is now MAC Group’s social media and community manager for Nanlite USA. She will plan and execute Nanlite’s social strategy. Consequently, she will build and manage online communities via social media. Moreover, Vetere will establish and expand upon influencer partnerships for Nanlite.
Vetere joins MAC Group as a consultant. She spent the last four years building start–up companies from the ground up using social media, graphic design, web design as well as photography. She’s worked with clients from several industries: equestrian; health and wellness; agriculture; higher education; music; and hospitality. In addition, Vetere works as a fashion photographer on the side.
“It’s incredibly inspiring to be surrounded by others that are just as motivated by creativity and innovation as I am. For the first time in my career, I’m genuinely excited about the work I’m doing and the people I’m working with,” said Vetere.
“We are thrilled to have Arianna join the MAC Group family. Her passion, enthusiasm and range of experiences has us really excited and eagerly watching to see how far she takes the Nanlite brand,” commented Lederman.
MAC Group started as a boutique marketing, sales and distribution group focused on professional photographers 34 years ago. As the industry evolved, so did MAC Group; it expanded into the filmmaking, video, mobile, content creation and audio segments.
Today, its brands offer products and education to enhance the lives of content creators at every experience level.
What’s more, the company’s portfolio of brands now includes Accsoon, Benro, broncolor, Calibrite, Foba, Gepe, Elinchrom, Heliopan, Jupio, Kaiser, Kupo, NanLite, NovoFlex, Phottix, Rotatrim, Saramonic, Sekonic, Shimoda, Tenba and Toyo.