Manfrotto Distribution Appoints General Manager, Americas

Manfrotto Distribution Appoints General Manager, Americas


Upper Saddle River, NJ—Manfrotto Distribution, Inc., a global distributor of photo, video and lighting support products and accessories, appointed Adam Mirabella as general manager, Americas. Mirabella is responsible for the territories of South America, Canada and the U.S. He will also serve as president of Manfrotto Distribution USA, a wholly owned subsidiary of Vitec Group’s Imaging division.

“Adam’s extensive international experience in commercial, consumer and digital marketing will enable us to meet the demands of the marketplace, especially as we grow our business across North and South America,” said Marco Pezzana, divisional CEO of Vitec Imaging. “We’re confident that under Adam’s leadership, we will be able to further enhance our position as a recognized leader and innovator in design, manufacturing and distribution of a wide range of professional photography and videography equipment and accessories.”

Prior to joining Manfrotto Distribution, Mirabella held leadership roles at Sony, Nokia and Time Warner. At Sony Music Entertainment, he served as general manager/senior vice president of the Global Digital Business division and held numerous senior positions at Nokia, leaving as the global director of Digital Marketing. During his time at Warner Music Group (Time Warner), Mirabella spearheaded the formation of the company’s digital sales and marketing department. Most recently, Mirabella was senior vice president of The Marketing Arm Digital/Fanscape, an Omnicom agency.