Buyers Lab & InfoTrends Launch Keypoint

Buyers Lab & InfoTrends Launch Keypoint

Keypoint Intelligence Formed as Marketing Intelligence Company


Fairfield, NJ—Buyers Laboratory (BLI) announced a milestone in its acquisition of InfoTrends. A new corporation has been formed under the Keypoint Intelligence brand. Buyers Lab and InfoTrends have form Keypoint Intelligence. The new market intelligence company will offer market insights and responsive tools to clients in the digital imaging industry.

“It’s always been our mission to help our clients grow their businesses and become more profitable. Together, we are even better positioned to help them make every decision with confidence,” said Gerry Stoia, chief executive officer of Keypoint Intelligence.

“While customers have shown great loyalty to both Buyers Lab and InfoTrends, we felt the combined company needed a new identity. An identity that reflects the power of our union and the comprehensive scope of services we provide.”
buyers-lab-logoThe combined business brings together Buyers Lab’s expertise in evaluation and testing with InfoTrends’ market research and strategic consulting. As a result, the new company will offer clients enhanced efficiency and expert knowledge at every stage of a product’s life cycle.

“Our new brand identity is a strong representation of what sets us apart in the global digital imaging intelligence marketplace,” said Deanna Flanick, chief revenue officer. “Our new double diamond mark represents the two companies coming together. And the vibrant orange spot where they overlap indicates a ‘Keypoint,’ one of the many deep insights that only we can provide.”
infotrends_logo_v2-561faf2a2a250Following the brand launch on December 1, Buyers Lab and InfoTrends will continue under the Keypoint Intelligence name.

“Both names are widely respected by our customers around the world. We want them to know they can expect the same unbiased information, depth of knowledge and dedicated support that Buyers Lab and InfoTrends have always delivered,” said Flanick.

“We are now able to provide our customers with the insights, data, market intelligence as well as responsive tools that no one else can,” added Stoia. “We’re truly excited about delivering the full benefits of our combined strength under the Keypoint Intelligence banner.”

Buyers Lab

Buyers Lab has served the business world for 50+ years. It provides the global document imaging industry unbiased information, test data as well as competitive selling tools. The company began as a consumer-based publication about office equipment. However, it grew to become a resource with hardware coverage ranging from entry-level inkjet printers to high-end production presses. Its software database includes document imaging solutions from free mobile apps to enterprise-level document management systems. A team of analysts and lab technicians constantly test hardware and evaluate software to provide up-to-date information.


InfoTrends has more than 25 years of experience. It provides worldwide market research and strategic consulting for the digital imaging as well as document solutions industries. InfoTrends products include research, analysis and also forecasts. In addition, it provides advice to help clients understand market trends, identify opportunities and develop strategies to grow their businesses.