Consumer Videos & Phodeos Reach Mainstream: Suite 48 Analytics

Consumer Videos & Phodeos Reach Mainstream: Suite 48 Analytics

Study analyzes what’s driving the explosion in user-generated hybrid photo-videos.


San Francisco, CA—Consumer video now includes numerous variations. They range from full-length to short-form narratives, as well as what could be called phodeos. These hybrid photo/video creations include Boomerang clips, Instagram Stories and even now-venerable GIF animations, according to Suite 48 Analytics.

“Due in large part to these new options that free consumers from the ‘one (huge) size fits all’ straightjacket of the past, motion imaging is more popular now than ever,” the research firm reported. “Are we witnessing a bubble? Or will video/phodeo continue its rise in adoption to become a dominant format of visual expression, communication and memory capture? Perhaps even toppling the supremacy of the still image, i.e., photos?”

To answer these and other questions that go to the heart of today’s surge in user-generated videos, Suite 48 Analytics’ new study, Videos and Phodeos: What’s Driving the Surge in Motion Imaging, takes a deep dive into the factors that drive today’s video trends. Suite-48A-Phodeo-ScreensBased on an analysis of 74 video app, web and hardware solutions that are at the cutting edge of today’s motion imaging revolution, the study provides analysis of four key drivers:

•    Enhanced sharing and viewing platforms. Large advertising-supported social media networks are putting their considerable weight behind improving the ways they empower their users to create, share as well as view videos.

•    Improved and more diverse video capture devices. Many higher-end smartphones and also digital cameras now support 4K/60-fps video capture. In addition, a range of other video-capture devices is coming to market, catering to a long tail of use cases.

•    More diverse formats. The expanding diversity of video and phodeo formats gives consumers many ways to visually express themselves and capture their memories. As a result, they can now select the options that best match their purposes and their willingness to invest time and money.

•    More diverse workflows. Moreover, innovative apps are coming to market that enable consumers to transform raw-captured content into must-keep and/or must-share formats. They offer tools to transform photos/videos to video, video to photo and video to (shorter) video. They also as pair photos with videos.

“While innovative developers have built versatile apps and other solutions that propel today’s surge in video, videos are for many consumers still too hard to capture, edit, transform or share,” said Hans Hartman, principal author of the report. “Fortunately, thanks to the marketing appeal of user-generated videos for big brands, the need for better video tools is getting the attention of start-ups and their investors, as well as of the large social media networks, who are in a position to leverage their AI frameworks for video or phodeo use cases.”

Video & Phodeos Report Availability

The 35-page report covers 74 products. To receive a 25% introduction discount (promo code phodeo89) order the report by September 30 at