Gift Giving: DIR November 2014 Tech Trends

Gift Giving: DIR November 2014 Tech Trends

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Gift Giving Still Drives Imaging Purchases

Port Washington, NY—The topic of our November 2014 Tech Trends is gift giving. For imaging products, this remains an important purchase driver.

According to The NPD Group’s Consumer Tracking Service, one in five or 21 percent of camcorder purchases are meant as gifts.

Even though fewer point-and-shoot sales are intended as gifts (from 24 percent last year to 20 percent this year), point-and-shoot digital cameras remain attractive gift items.

In addition, more digital SLR cameras are being bought this year to give as gifts compared to last year. In 2014 that number was 17 percent, as compared to 13 percent in 2013.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group

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