DIR November 2016 Tech Trends: Camcorders

DIR November 2016 Tech Trends: Camcorders

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Though demand for action camcorders has waned in the last year or so, mountable camcorders still represent three-quarters (75%) of the overall camcorder market.

On the strength of notable live streaming applications such as Facebook Live and Periscope, POV (point-of-view) photography that’s used to document moments and experiences has seen a rise in popularity. And that is likely to benefit devices other than smartphones.

                                   Camcorders

Dollar Share of Mountable vs. Non-Mountable; 12ME

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Source: The NPD Group/Retail Tracking Service

The mountable camcorder segment experienced a 25% decline in dollar sales compared to the previous 12 months. However, wearable camera devices and even drones are likely to benefit from the popularity of POV photography.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group

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