GoPro Fuels Growth in Waterproof Action Cam Category
Port Washington, NY—The rugged/waterproof camcorder segment now accounts for a majority of sales revenue in the overall camcorder market. It has grown 23 percentage points in the last 12 months. GoPro fuels the market segment with its sales growth. The rugged/waterproof segment has seen 78 percent dollar growth during this time period.
Furthermore, the category has seen a 9 percent increase in the average selling price. GoPro action cams accounted for a whopping 93 percent of all rugged/waterproof camcorder revenue during the most recent 12 months.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group