Gen Z Is Shaping the Photo Industry

Gen Z Is Shaping the Photo Industry

Keypoint Intelligence - InfoTrends Research

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Keypoint Intelligence – InfoTrends’ infographic on the photo habits of generation Z pulls data from its recent study, Gen Z to Boomers.

Gen Z Photo Habits

Gen Z consumers, those born between 1998 and 2010, are shaping the future of the photo industry. Fully digital natives, this generation consists of 73.6 million consumers. keypoint_logo_final_ko

The InfoTrends’ survey found that 46% of respondents take pictures for the fun of the moment. Moreover, 60% prefer to use the retail channel to purchase custom photo products, such as photo books and cards.

Source: Keypoint Intelligence – InfoTrends

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