Keypoint Intelligence – InfoTrends’ infographic on the photo habits of generation Z pulls data from its recent study, Gen Z to Boomers.
Gen Z Photo Habits
Gen Z consumers, those born between 1998 and 2010, are shaping the future of the photo industry. Fully digital natives, this generation consists of 73.6 million consumers.
The InfoTrends’ survey found that 46% of respondents take pictures for the fun of the moment. Moreover, 60% prefer to use the retail channel to purchase custom photo products, such as photo books and cards.
Source: Keypoint Intelligence – InfoTrends