Chicago, IL—Following their merger in August 2022, Information Resources, Inc. (IRI) and the NPD Group recently unveiled a new combined company name and brand identity: Circana.
The new research company is positioning itself as “the leading advisor on the complexity of consumer behavior.” Moreover, through technology, advanced analytics, cross-industry data and combined expertise, the rebranded company will seek to provide clarity that helps clients take action to unlock business growth.
“We are proud to begin this new chapter together as Circana. It’s a name that conveys our 360º, full-circle understanding of the consumer and market. And our unique ability to bring clients a complete view of the consumer, store and wallet,” said Kirk Perry, president and chief executive officer, Circana.
“In today’s dynamic global retail and media environment, our value proposition has never been stronger. Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future.”
Circana
Leveraging the data as well as expertise of its heritage firms, Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries. Furthermore, Liquid Data, an advanced technology platform, empowers it insights. Currently, it advises almost 7,000 brands and retailers worldwide.
“The combination of IRI and NPD created a category of one. In the months since the merger, we have demonstrated—for our clients and for our team—the immense value of bringing our firms together,” added Tod Johnson, chairman of Circana’s board of directors.
“Moving forward with a unified name and brand signifies that Circana is committed to delivering on the full value of our powerful combination for all of our stakeholders. With a relentless focus on innovation and growth.”
