Tech Trends: 4K Video Capability Grows across Imaging Categories

Tech Trends: 4K Video Capability Grows across Imaging Categories


Las Vegas, NV—As consumers become more accustomed to viewing 4K content on the screen, the desire to shoot personal 4K video content is growing as well.

Across the three major digital imaging categories—digital point-and-shoot and detachable-lens cameras, as well as camcorders—devices capable of capturing 4K content accounted for more than half (53 percent) of all revenues in the 12 months ending November 2019. This is an increase from just a third of revenue two years prior.

Across Digital Point-and-Shoot, Detachable-Lens and Camcorders, 4K Video Is a Growing Feature Commanding a Higher Selling Price

4K Video Tech-Trends-1-7-2020-Rev
*Includes Digital Point-and-Shoot and Detachable-Lens Cameras, and Camcorders

Source: The NPD Group/Retail Tracking Service

Moreover, the growing demand for 4K-capable devices is also helping to drive increases in overall selling prices. The most notable example resides in camcorders. In this category, average prices have grown 4 percent in the last 12 months, and 4K capable devices accounted for 76 percent of total revenues.

In addition, across the three imaging categories, average selling prices have grown 5 percent compared to last year. This is due in no small part to the upgraded shooting capabilities 4K allows.—Ben Arnold, Executive Director, Industry Analyst – Consumer Electronics, NPD Group