Tech Trends: Macro Lens Sale

Tech Trends: Macro Lens Sale

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Port Washington, NY—Though unit sales of macro lenses grew 31 percent during the 12 months ending January 2022, macro lens volume subsequently fell this most recent year by 28 percent. Furthermore, that occurred while average selling prices declined 7 percent, according to the NPD Group.

U.S. Macro Lens Sales Slip as Focus Turns to Other Lens

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Source: The NPD Group/Retail Tracking Service

 Moreover, the total lens category saw unit sales fall by less, down 18 percent, in the 12 months ending January 2023. However, during that period, segments with greater market share, like telephoto zoom and standard zoom lenses, remained mostly in line with the prior year, with sales down 1% and flat, respectively.

Those lens sales had been up by a combined 16 percent in the 12 months ending January 2022.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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