Tech Trends: Mirrorless Camera Category Increases in Popularity

Tech Trends: Mirrorless Camera Category Increases in Popularity

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Port Washington, NY—Despite a difficult first half of 2020, mirrorless detachable-lens cameras continued to take market share. In the 12 months ending July 2020, mirrorless unit sales accounted for 37% of total detachable-lens camera sales. As a result, this camera category was up from just 25% in 2018.

Mirrorless Accounts for 37% of Detachable-Lens Camera Unit Sales

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Source: The NPD Group/Retail Tracking Service

Moreover, leading up to 2020’s Covid-19 impacted Q2 and Q3 time frame, the mirrorless segment enjoyed a steady trend of positive sales. Unit volumes increased +14% throughout much of 2019, as compared to the year prior.

Though sales in the first half of 2020 were down by comparison, it is clear mirrorless detachable-lens cameras are quickly gaining favor with consumers.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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