Tech Trends: Mirrorless Camera Category Increases in Popularity

Tech Trends: Mirrorless Camera Category Increases in Popularity

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Port Washington, NY—Despite a difficult first half of 2020, mirrorless detachable-lens cameras continue to take market share, according to the NPD Group Retail Tracking Service.

In the 12 months ending July 2020, mirrorless unit sales accounted for 37 percent of total detachable lens camera sales; that figure was up from just 25% in 2018.

Mirrorless Accounts for 37% of Detachable-Lens Camera Unit Sales

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Source: The NPD Group/Retail Tracking Service

Moreover, leading up to 2020’s Covid-19 impacted Q2 and Q3 time frame, the mirrorless segment enjoyed a steady trend of positive sales. Unit volumes increased +14% throughout much of 2019, as compared to the year prior.

Though sales in the first half of 2020 were down by comparison, it is clear mirrorless detachable-lens cameras are quickly gaining favor with consumers.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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