US Photo Merchandise Market Bolstered by Repeat Buyers: Rise Above Research

US Photo Merchandise Market Bolstered by Repeat Buyers: Rise Above Research


Sparta, NJ—A new study from Rise Above Research finds that an average of 70 percent of buyers of photo merchandise products plan to buy again in the next year. The findings demonstrate the staying power and resiliency of the US photo merchandise market, even as it has matured. In addition, it shows that most consumers still value printed photo products.

“The photo merchandise market continues to be strong, with an encouraging outlook for the future,” said David Haueter, director and founder at Rise Above Research. “Our research has shown that many consumers still value printed photos across multiple product types,” he added.

US Photo Merchandise Market Study

Examining five of the main product categories covered in the survey reveals that most of the future buyers also expect to spend more. For example, 46 percent of those who plan to buy photo cards again indicated that they would spend more next time.

Moreover, the same is true for 56% of photo book buyers. This is especially impressive considering the economic uncertainty and inflation worries that have been prevalent in the US economy over the last few months. 

The study also found that a significant percentage of those who haven’t bought a photo merchandise product in the past year are planning to buy in the coming year.

What’s more, the study revealed it was the first time buying a photo merchandise item for many of the respondents.

 Photo Merchandise Future Purchase Intentions

US Photo Merchandise Market study RAR-12-2021-Photo-Merchandise-Market-1
Source: 2021 Rise Above Research US Photo Merchandise Study

The 2021 US Photo Merchandise Study provides the results of an extensive online survey of US consumers. It focuses on buying habits as well as behaviors for key product areas. They include photo cards, photo books, photo calendars, photo wall/tabletop décor, as well as drinkware.

Furthermore, respondents provided detailed information not only on what they bought and how much they spent but also answered deeper questions of why they purchased the products they did. In addition, they revealed what their future intentions are.

Non-buyers were also questioned about why they haven’t bought and what their future purchase intentions are.

Rise Above Research, LLC

Rise Above Research is an independent market intelligence and strategic consulting firm. It specifically supports imaging industry vendors, service providers, as well as retailers. It does so with actionable intelligence to assist them in making effective decisions in fast-paced digital photography and imaging markets.

Established in 2020, Rise Above Research has extensive experience providing market research and strategic consulting for the digital imaging industry. In addition, it has more than 20 years of research experience within the photo merchandise; photo printing; and digital photography markets.