Arlington, VA—The Consumer Electronics Association (CEA) ranks first in use of social media among Washington, DC-based trade associations, according to a recent APCO Worldwide study. The TradeMarks Study named CEA as one of nine high-performing associations based on 15 characteristics of public policy effectiveness. The rankings were based on a survey of 450 Washington policy leaders.
“I would like to congratulate our entire staff, especially our digital media marketing team, on the outstanding work they do each day on behalf of our members,” said CEA’s president and CEO, Gary Shapiro. “From our consumer-facing Facebook and Twitter campaigns to our innovative use of resources like Google+ hangouts to promote CEA’s initiatives, we are always looking for new ways to connect with and inform our social media audience.”
The TradeMarks Study asked DC policy leaders to evaluate a list of 50 associations based on characteristics such as media relations, social media, lobbying and coalition building. CEA ranked first in the social media category, for its use of online and social media to communicate and engage with its key audience.
The survey was released by APCO Worldwide and conducted as part of a partnership between APCO Insight, National Journal and EurActiv. It was designed to pinpoint specific characteristics that define the public policy effectiveness of associations.
The CEA is the preeminent trade association promoting growth in the $209 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES. ce.org