Epson & McNally Shoot Finish Strong Photo Contest Winner’s Ad Idea 800...

Epson & McNally Shoot Finish Strong Photo Contest Winner’s Ad Idea 800 Feet in Air


Long Beach, CA—Epson announced the winning concept for its Finish Strong advertising campaign photography contest. At a vantage point 800 feet atop the antenna on the Prudential Tower overlooking the Boston city skyline, Joe McNally and his photography crew recently shot the Finish Strong photo envisioned by a participant from the photo contest.

Josh Lohmeyer from Pylesville, Maryland, had the winning entry with the concept of a photographer on top of a tall, distinctive building with a large city skyline as the backdrop. A video detailing the photo shoot can be seen on Epson’s Finish Strong contest website,
“It was exciting to be a part of this process, and the winner came up with an idea of something I like to do anyway—get your camera in an unusual place,” said Joe McNally, photographer for the winning Finish Strong ad. “Boston is one of the most pictorial and beautiful cities, and from atop the Prudential Tower—one of the tallest buildings in the city—it is a tremendously dramatic backdrop. It was a long, fun, stressful shoot, but it was such a great experience, and I would have to say we did indeed finish strong.”
Over the past three years, Epson has collaborated with some of the industry’s leading photographers to create the Finish Strong ad campaign, developed by M&C Saatchi Los Angeles. The campaign celebrates both the photograph and the photographer in their pursuit of that final defining print, and it has captured some of the extraordinary lengths photographers will go to for the perfect shot.
“This contest provided an ideal venue to hear from photographers about the scenes, backdrops and photo shoots they equate with a great photograph,” said Richard Day, group product manager, Professional Imaging, Epson America, Inc. “When we read Josh Lohmeyer’s entry, we were struck by the challenge of such a shoot, and yet could also visualize it—what a magnificent undertaking it would be with such a rewarding result. Joe McNally and his team brought Josh’s vision to life with a breathtaking finish.”