Union, NJ—Hasselblad announced that Johan Ahlen, a former brand, marketing and sales expert with Scandinavia Airlines (SAS), will take over as chief marketing office, effective October 12, 2015.
“I am delighted to welcome Johan to our team. He brings long experience in digital marketing, CRM, advertising, search, content, media and consumer insights, alongside sales, revenue management, contract management and product development know-how,” said Perry Oosting, Hasselblad’s CEO. “I believe his experience will be a great asset to Hasselblad.”
Ahlen brings with him more than 20 years of experience in both B-to-B and B-to-C marketing. The former leader and head of advertising of the SAS global marketing team is an expert at transforming customer insights and needs into business results through outstanding marketing strategy.
“As a marketeer it is an honor for me to accept this new role at Hasselblad and become an integral part of this iconic brand,” commented Ahlen. “This company has a stunning history, with its cutting-edge products used by some of the best photographers in the world. It will be a joy to develop new marketing initiatives and business potential together with the Hasselblad team.” hasselbladusa.com