Hasselblad Celebrates Opening of Its First Retail Store

Hasselblad Celebrates Opening of Its First Retail Store


Union, NJ—Hasselblad, known for over half a century for its medium-format cameras for high-end professional and amateur photographers—and now with an additional portfolio of consumer cameras for photo enthusiasts—opened its first retail outlet in Tokyo's fashionable Harajuku area on September 14.

The store launch in Japan is the latest move in Hasselblad CEO Dr. Larry Hansen’s new investment program aimed at making it easier for more people across the globe to own a Hasselblad camera.

“This is a landmark day for us and to celebrate we will be throwing an all-day party at the new store on September 14,” Dr. Hansen said. “Our latest camera products, including our flagship H5D medium-format series and our new and pioneering Lunar and Stellar consumer models, will be on show and, additionally, we have organized a superb exhibition of Norman Parkinson photographs in-store—to celebrate both our new launch and this great photographer’s 100th anniversary.”

The new store, which is designed as a one-stop shop for all things Hasselblad, is located adjacent to the Hasselblad Japan offices and close to a number of well-known retailers and trendy fashion boutiques.

“We are very excited about the growing interest in our products in Japan and this new store helps us to fulfill our promise to enable all fans of our brand to have a chance to own one of our outstanding cameras,” added William Penrice, Hasselblad Japan’s president. “Our exclusively designed Tokyo premises include a fully functioning photo studio, a gallery and a creative space for photographers. We also have a unique display area showcasing the company’s heritage products, including examples of our classic V system and space cameras favored by U.S. astronauts.

“This is the first time in our history that we will be providing direct sales in-store as opposed to the standard commercial protocol with partners, distributors and dealers,” he continued. “This is why our new team in Tokyo comprises only specialists with extensive retail experience. This store launch is a brand new challenge for the company, and we are all very excited and enthusiastic about its future. We want people to just drop by whenever they can and browse, not just our latest cameras, but also enjoy a snapshot of our heritage and history.” hasselbladusa.com