Los Angeles, CA—Leica Camera, the venerable German camera and sport optics brand, opened the Leica Store and Gallery Los Angeles. Located at 8783 Beverly Boulevard in West Hollywood, the 8,000-square-foot space boasts an art gallery and store.
Offering the entire range of Leica products and accessories, photography books, printing and renting services, and select third-party accessories, the store is billed as a “unique lifestyle destination.” The gallery invites customers into a tranquil environment of artwork and books, with an outdoor lounge where people can relax and enjoy a conversation or photo book.
The gallery space was designed to celebrate photography and display exhibitions from a mix of established and up-and-coming photographers. It includes a library of collectable photography books curated by Martin Parr, and it will feature cultural highlights such as Yibai’s “Fake Leica,” a sculpture of enormous dimensions that is valued at $1 million.
Opening exhibits will showcase the work of world-renowned photographer Mary Ellen Mark; Seal, the Grammy Award-winning singer and songwriter and self-proclaimed “photography geek”; and Yariv Milchan, a self-taught photographer educated in Paris and Los Angeles who was exposed early on to Hollywood photography.
“Our goal was to create a space that inspires our customers,” said Roland Wolff, vice president of Marketing and Corporate Retail. “Between events, gallery openings and Leica product launches, the Leica Store and Gallery LA will become a major hub in the world of Leica and photography.”
In addition to the interactive setting, customers can experience Leica products first-hand, such as the Leica M and S systems and the newly introduced Leica X Vario. The Leica Store and Gallery Los Angeles will be open seven days a week. leicastorela.com
