Lytro Raises $40 Million to Expand Light Field Photography

Lytro Raises $40 Million to Expand Light Field Photography


Mountain View, CA—Lytro, Inc., creator of the world’s first consumer light field camera, raised a $40 million round of financing from new investor North Bridge Venture Partners along with existing investors Andreessen Horowitz, New Enterprise Associates (NEA) and Greylock Partners. Jonathan Heiliger, a partner at North Bridge Venture Partners, will join the company’s board of directors.

“The opportunity to build a new set of creative tools for 21st century storytelling is monumental, and we’re excited to embark on the next phase of our journey,” said Jason Rosenthal, CEO of Lytro. “This additional funding will help fuel Lytro’s continued growth and the expansion of light field photography with new products and audiences.”

Founder Ren Ng added, “We’re thrilled to continue our momentum unleashing the full potential of light field photography and living pictures.”

In February 2012, Lytro began shipping the world’s first consumer light field camera. Through a series of free software updates to camera firmware, desktop software, an iOS application and cloud infrastructure, Lytro has built and refined an ecosystem for creative artists to capture and share stories through living pictures. The Lytro camera offers photographic capabilities never before possible, such as focusing a picture after it’s been taken and changing the perspective in the picture, thus creating interactive living pictures that can be endlessly refocused and enjoyed by friends and family online.