Photo Industry Reporter Gets a New Name and a Facelift as Digital...

Photo Industry Reporter Gets a New Name and a Facelift as Digital Imaging Reporter Debuts


Woodbury, NY—April 1, 2013—Photo Industry Reporter, the venerable trade magazine serving the imaging industry for more than 20 years, has been renamed Digital Imaging Reporter and will debut with a new design and editorial focus beginning with its April 2013 issue. The new magazine will also launch a companion website,, in April.

Originally founded by publishing icons Ed Wagner and Rudy Maschke, the magazine has been serving the imaging community with industry news, new product information, columns and industry overviews since 1993. The magazine was purchased by industry veteran Jerry Grossman and publishing veteran Alan Levine in 2005, when they also launched the companion website. The magazine remains the only print trade magazine exclusively serving the imaging industry.

“We’ve decided to relaunch our magazine to address the broader digital imaging market that has emerged over the last few years,” said Levine, the magazine’s publisher. “The imaging world has certainly changed, and we see an opportunity to broaden our scope to address this dynamic environment,” he added.

Grossman will continue as Editor in Chief of the new magazine and will expand the editorial range of the publication to take into account the broader market that has emerged. “The imaging industry is not just about cameras and printing anymore,” said Grossman. “Digital technology has created new arenas in which the industry must compete, and Digital Imaging Reporter has the responsibility to keep our readers informed of the new challenges in the market. For example, smartphones have completely changed the imaging landscape, and HD video is now a critical component of DSLRs. These are just two examples of how our industry must adapt and, in some cases, completely revamp its current business models. Our editorial will now focus on areas such as the new digital ecosystem, phonography, high-tech retailing and digital printing strategies.”

RoseEllen Sanfilippo has been elevated to Executive Editor of the new magazine, and a number of new columnists have been brought on to broaden its editorial base, including Paul Worthington, George Schaub, Gaby Mullinax and Gary Pageau. Industry stalwarts Jason Schneider (senior editor) and Michael McEnaney (editor at large) will continue in their positions.

Digital Imaging Reporter will also continue to offer its “Today in Digital Imaging” daily online newsletter, which compiles daily imaging information from news sources across the country, and will present the magazine on the web. Those interested in joining that mailing list can go directly to and click on the “Today in Digital Imaging” link on the homepage. All press releases and related images may be submitted to for both Digital Imaging Reporter and

Those interested in advertising in Digital Imaging Reporter or should contact Alan Levine at