The recent announcement by PMA that its annual convention and trade show, renamed CliQ 2011, will now colocate in Las Vegas, Nevada, with the 2012 International CES in January 2012 has brought about some conjecture on the part of photo-imaging industry members. To clear up any confusion, and to reaffirm the robust nature of the PMA@CES show, we are including this special FAQ section provided by the show’s organizers.


Why is the PMA show now at CES?

With the convergence of digital imaging and consumer electronics, PMA has decided to move its show to CES for several reasons:

• The traditional photo market that PMA serves has a need to look into new products and services outside the strictly photo market to offer their customers. CES is the ideal venue for such products.

• PMA@CES will bring a breadth and depth of photo-specific products and services that CES attendees would not otherwise be able to experience.

• PMA and CES have enjoyed a close relationship over the years as this convergence has taken place, and they believe now is the best time to combine efforts to bring the ultimate event in photo to the ultimate event in consumer electronics.


Are PMA and CEA now one organization?

No. PMA and the Consumer Electronics Association (CEA) are separate associations that have come together to offer their members and event attendees an enhanced opportunity to explore the photographic industry and learn how to take advantage of the integration and connectivity of personal content and home entertainment.


What does PMA@CES mean for attendees & exhibitors?

PMA is creating a focused area within the 2012 International CES for digital imaging. Beginning with the 2012 International CES, products that are aimed at both the consumer and professional imaging market will now be located within one event. PMA will bring its expertise in the professional digital imaging marketplace to CES, and for the first time, the complete array of digital imaging will be located together. The International CES badge will allow access to both the International CES and the PMA@CES exhibits.  


What is PMA@CES?

PMA@CES is the overall presence of PMA at the 2012 International CES. As part of that presence, DIMA (Digital Imaging Marketing Association) will host its annual preshow conference at Bally’s Las Vegas, January 8–9, 2012. The 2012 International CES, which runs Tuesday, January 10 through Friday, January 13, 2012, will include PMA@CES conference sessions, the PMA@CES TechZone, plus other events, all taking place at The Venetian. The Venetian and Sands Convention Center are attached, and the PMA@CES exhibits, sessions and events can be accessed from either location.


International CES exhibits will be open:

Tuesday, January 10, 10 a.m.–6 p.m.

Wednesday, January 11, 9 a.m.–6 p.m.

Thursday, January 12, 9 a.m.–6 p.m.

Friday, January 13, 9 a.m.–4 p.m.


DIMA educational sessions:

Sunday, January 8, 1:30 p.m.–7 p.m.

Monday, January 9, 8 a.m.–4:30 p.m.


PMA@CES conference sessions:

Tuesday, January 10, 8:30 a.m.–10 a.m. and 1 p.m.–3:15 p.m.

Wednesday, January 11, 1 p.m.–3:15 p.m.

Thursday, January 12, 1 p.m.–3:15 p.m.


Will there still be education and conferences?

Yes. PMA will continue to offer top-notch educational sessions to photo-imaging trade and professional photographers under the Digital Imaging Marketing Association (DIMA) brand. The preshow DIMA conference will take place January 8–9, 2012, at Bally’s Las Vegas. (Registrants for the DIMA conference will automatically receive CES badge credentials.) PMA@CES conference sessions will also take place at The Venetian January 10–12, 2012. Those interested in these education sessions will be able to register soon. Stay tuned for more details.


I’m a previous PMA attendee. How do I register for CES?

It’s very easy to register for CES. Just go to and click on “Register for the 2012 CES.” Registration for the 2012 CES is free if you register before 11:59 p.m. EST, August 31. Starting September 1, a $100 registration fee takes effect through December 30, 5 p.m. EST. Registration increases to $200 on December 30, 5:01 p.m. EST through January 13.


How do I register for CES using the PMA alumni information I received in a recent e-mail?

Because you’re a loyal PMA attendee, we assigned you an alumni ID and password provided in the e-mail you received. Simply click on the registration link in the e-mail and enter your alumni ID and password in the boxes where indicated. A registration form will pop up pre-populated with your demographic information. All you have to do is confirm this information is still correct then complete the rest of the registration process, hit the “submit” button and you’re all set. You’ll then receive an e-mail confirming your registration for the 2012 CES is complete. If you need your PMA alumni code, please contact registration at 800-762-9287 or


What else, besides the PMA@CES TechZone, will be at The Venetian?

In addition to CES Unveiled and other press events, CES recently announced keynote addresses will take place at The Venetian and the Las Vegas Hilton. High-performance audio exhibits, the Sustainable Planet, Broadband Communications and the new Eureka Park TechZones, as well as additional exhibits for computer hardware & software, connected home, content distribution, electronic gaming, emerging technology, entertainment/content, Internet-based multimedia services, lifestyle electronics, telecommunications infrastructure and wireless & wireless devices, will also be located at The Venetian.


Will attendees be able to move freely from all areas of CES, including the PMA@CES TechZone? Are there additional fees?

International CES attendees are able to access all exhibits, including the PMA@CES TechZone, with their registration badge and badge holder. Registration for DIMA and PMA@CES education sessions will require additional fees. Visit the PMA@CES website ( or conferenceProgram/default.asp for details as they become available.


Will PMA be offering a hotel block, as in the past? When will this information be available?

PMA has secured hotel rooms at their PMA host hotels ( Requests for room blocks of 10-plus rooms may be e-mailed at any time to Suzi Barger ( In addition, CES hotel room blocks are now open at


Will there be transportation available between The Venetian and the Las Vegas Convention Center?

Yes. The complimentary “Venetian Express” will run Monday through Friday to and from the LVCC and The Venetian. There are also plans to run a shuttle to and from The Venetian to the DIMA headquarters hotel, Bally’s Las Vegas, as well Caesars.


Exhibitor FAQ’s

If I am already a CES exhibitor with space in the LVCC, can I move to the PMA@CES TechZone?

Yes. CES exhibitors interested in relocating to the PMA@CES TechZone should contact Jeff Frazine at or 517-788-8100, ext. 289 for more information.


Will GES continue to be the show contractor?

Yes. Global Experience Specialists (GES) will be the official show contractor for the 2012 International CES.


I am interested in getting space at PMA@CES. Is there a floor plan that I can review? Who can I contact?

Exhibiting information, including a floor plan, pricing and other collateral, is available. Contact Jeff Frazine at or 517-788-8100, ext. 289 for more information.


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