PPA’s See the Difference Videos Win a Telly Award

PPA’s See the Difference Videos Win a Telly Award


Atlanta, GA—Professional Photographers of America’s See the Difference videos were named a Silver winner at the 36th Annual Telly Awards. The videos, made for PPA by Radiant3, a video production company in Atlanta, earned the Telly’s highest honor in the Online Commercial Campaign, Promotional/Branding category.

PPA launched a marketing campaign called See the Difference in 2010 to help consumers become aware of the value and impact of professional photography. The goal of the campaign is to help consumers “see the difference” when they evaluate photographers and realize the importance of hiring a pro. As part of the portfolio of resources that PPA created, downloadable videos, logos, customizable brochures, special landing pages, tips & FAQs and other marketing materials are available to inform and educate photography clients.

The Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments.

A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judged the competition. The Silver Council evaluated entries to recognize distinction in creative work. Entries do not compete against each other; rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly. Winners were chosen from nearly 12,000 entries from all 50 states and numerous countries, with big names like Dell, AT&T, Disney and Coke alongside of PPA.

Professional Photographers of America (PPA) is the largest international nonprofit association created by professional photographers for professional photographers. Almost as long-lived as photography itself, PPA’s roots date back to 1869. It assists more than 28,000 members through protection, education and resources for their continued success. ppa.com