SPAA 2012 Educational Program and Early Discount Update

SPAA 2012 Educational Program and Early Discount Update


Jackson, MI—PMA announced the sports and event education program for the PSPA/SPAA 2012 conference, to be held February 17-19, 2012, at the Renaissance Las Vegas.

Speakers for the event will include Haim Ariav, Will Crockett, Steve Fine, Mark Houde, Ed Monahan, Ralph Romaguera Sr. and Dave Stock.

The early registration discount, saving members $70 off the $299 rate, expires October 31. Nonmembers will pay $479. Registration includes access to all educational sessions on Saturday and Sunday, the keynote luncheon on Saturday, official business luncheon on Sunday, a welcome reception, vendor reception, and WPPI trade show admission for February 20-22.

Colocating with PSPA, the PSPA/SPAA 2012 program, under the theme Connect • Capture • Profit, will be divided into four tracks, featuring these topics:

Sales & Marketing
• Converting Capture Images to Products and Profits
• Understand Our Competition and Our Customers-Keep Our Client Base and Grow It
• New Products, New Sales, New Profits
• Winning Sales Strategies to Schools and Parents!

Business Management

• Latest Information/Updates on HR and Employment Issues
• Best Business Practices Managing Your Business
• Product versus Commission

• E-Commerce: How to Make a Profit
• Panel Experts to Answer Critical Year Book Issues
• Latest Network/Storage Information
• Software Panel Experts Addressing the Latest Changes in the Industry

Posing, Lighting & More
• Video and How to Market It to the Moms
• School Sports/More Revenues
• Understanding and Capitalizing on the Senior Segment
• Ultimate Senior Portrait Experience
• Latest Green Screen Revenue Generating Ideas

Guiding the SPAA committee for the 2011-2012 year are: chairperson, Tom Hayes, Visual Image Photography, Cedarburg, Wisconsin; Haim Ariav, Glossy Finish, Ponte Vedra Beach, Florida; Graham K. Barkley, Fine Grain Foto Group, Ottawa, Canada; Larry Bashore, VSN Photography, Sinking Spring, Pennsylvania; Bill Durvin, Flash Powder Photo, Lincoln, Rhode Island; Mark Houde, Carolina Sports, Camden, South Carolina; Raymond Smith, Action Images Sports Photography, Wellsburg, West Virginia; Patrick Taylor, Pat Taylor Photography, Eaton, Ohio; and Pete Taylor, PPI Lab, Mobile, Alabama.

PMA staff liaisons for the SPAA committee are George Olsen and Jim Esp, with Frank Hadfield serving as consultant.

“Those of us working in sports photography as a career are hungry for information and embrace the opportunity to exchange ideas with fellow industry colleagues,” said Tom Hayes. “The SPAA conference track will provide the essentials on sales and marketing, business management, technology, and posing, lighting and more.”