NEID: U.S. Distributor for Nissin and Hedler

New England Imaging Distribution Is Spin-off from Minox USA


Las Vegas, NV—New England Imaging Distribution (NEID) is now the exclusive U.S. distributor for Nissin Digital flashes. NEID will also distribute Hedler Systemlicht photographic lighting devices. NEID is a spin-off of Minox USA. Minox, the two companies’ distributor since 2009, now wants to focus on sport optics and other outdoor products.

“With NEID’s concentration on the marketing of imaging products, we are confident this new link will strengthen Nissin’s and Hedler’s position in the American photo products market,” said Bruce Michelsen  “We will have the same efficient staff that has served our customers so well the last seven years. It will also operate in the same facility.” Michelsen will continue as marketing and sales director for both in the United States.

Nissin Di866 Mark II

Nissin, one of the industry’s leading manufacturers of electronic flash units, has supplied high-quality lighting to the worldwide photographic market for more than 50 years. Winners of repeated TIPA Awards, Nissin has maintained exceptional quality standards that two generations of photographers have relied on for their lighting needs.

Hedler Systemlicht light units are designed to withstand the rough working conditions of professionals. To produce reliable systems, Hedler uses high quality components. Their light units are built by hand in Germany and are individually tested. The result — a quality product that is backed by a 36-month warranty.

NEID Contact Data

The new general email for NEID will be, and their new phone number is (603) 504-6317. Website coming soon: Headquarters address is 741 Main Street, Claremont, NH 03743.