Melville, NY—The Ladies Professional Golf Association (LPGA) and Ladies European Tour (LET) signed a new multiyear partnership with Nikon Inc. The deal makes Nikon CoolShot rangefinders the official rangefinder of both tours.
“To Nikon, this is more than a partnership. It’s a fantastic opportunity to support a diverse group of amazing and talented athletes, who can use our optics and rangefinders to take their already impressive game even further,” said Naoki Onozato, president and CEO, Nikon Inc. “We can’t wait to see how these tours grow and thrive in the future, and we are proud to be a part of it.”
Nikon CoolShot Official Rangefinder
With a sleek design and Nikon’s latest technology developed for its cameras and lenses, the CoolShot rangefinders are precision optical devices engineered to deliver accuracy in distance measurement.
Moreover, as part of the partnership, LPGA and LET players will receive Nikon rangefinders for use during competition and practice. Further, the rangefinders feature a special competition mode to comply with the Rules of Golf.
“We are so thrilled to announce Nikon as our newest official partner, providing high-quality equipment that supports the success of our athletes,” said Nicole Metzger, LPGA chief sales and partnerships officer. “This partnership directly benefits our athletes by providing them with top-of-the-line equipment that enhances their performance and confidence on the course. We are constantly looking to work with corporations like Nikon who share our dedication to growing and elevating the sport and empowering female athletes worldwide.”
Rangefinders were first allowed in LPGA Tour competition at the 2021 KPMG Women’s PGA Championship. Subsequently, athletes are permitted to use rangefinder technology at most LPGA Tour and LET events. The Epson Tour and LET Access series have permitted usage of rangefinders in competition since 2020.
“We are excited to welcome Nikon to the LET family as the Official Rangefinder to the Tour for the next two years,” said Fiona Harold, commercial director of the LET. “It’s key for us that we align with partners who support our objectives. This is a great example of that. Nikon’s investment means our players will benefit from using the best equipment to enable them to excel on the golf course. Their commitment to partnering with both the LET and the LPGA shows the value they place on supporting elite female golfers competing across the globe. We are really looking forward to working with them.”
Nikon CoolShot Rangefinders
Nikon’s rangefinder line currently consist of four models.
The CoolShot ProII Stabilized is Nikon’s fastest, most accurate golf rangefinder. It features stabilized optics and laser, incline/decline detection as well as pin recognition.
The CoolShot 50i is a lightweight, rainproof golf rangefinder. It has a built-in mounting magnet, incline/decline detection, 8-second continuous scanning as well as pin recognition.
The CoolShot 20i GIII is also a lightweight, rainproof golf rangefinder. In addition, it offers incline/decline detection, 8-second continuous scanning and flagstick recognition.
The CoolShot 20 GIII is a lightweight, rainproof golf rangefinder. It, too, features 8-second continuous scanning and flagstick recognition.
