Nikon D780 Trade-Up Program

Nikon D780 Trade-Up Program


Melville, NY—Nikon Inc. launched a limited-time trade-in program that makes it easy to step up to the Nikon D780, the company’s latest full-frame DSLR. From February 3 to March 29, 2020, the Nikon D780 Trade-Up program enables consumers to trade in any working camera, from any brand, and save $300 on the Nikon D780, in addition to the camera’s trade-in value.

Nikon D780 Trade-Up Details

The limited time offer is valid for both the D780 camera body-only as well as lens kit configurations at Nikon authorized dealers or through the Nikon Store. Moreover, consumers who already ordered or preordered a D780 through a participating retailer can retroactively participate. For more information about the D780 Trade Up program, including full terms and conditions, visit

D780 Highlights

The recently announced Nikon D780 is a new kind of DSLR that harnesses both Nikon’s legacy in DSLR expertise and new innovative mirrorless technology. As a result, the camera offers “an unbeatable combination of versatility and agility for both photographers and videographers. . . .,” Nikon announced. “It’s a capable companion that’s equally at home in the hands of an enthusiast, pro photographer or content creator.”

Nikon D780 Trade-Up Nikon-D780-rigged-banner
Nikon D780

Whether capturing landscapes, weddings, astro-landscapes, sports or as part of a production in 4K UHD, the D780 combines the best of Nikon’s DSLR performance with the AF technology of the mirrorless Z series. The camera retains the benefits of a DSLR, such as extended battery life and an optical viewfinder. However, the D780 adds advanced autofocus capabilities for video and live view; silent shooting; as well as new video features adopted from the Z system. These include 10-bit output with N-Log or Hybrid Log Gamma support; focus peaking; zebra stripes; interval timer; and time-lapse movie recording.

Moreover, the FX-format DSLR uses a 24.5MP BSI full-frame CMOS sensor to achieve high dynamic range and accurate color reproduction. Its new Expeed 6 processor also enables increased speed and energy efficiency. In addition, it delivers improved low-light performance and 4K UHD full-frame video with full pixel readout.

The D780 boasts continuous, full-res 7-fps shooting as well as shutter speeds of 1/8,000. Furthermore, when the electronic shutter is operated in live view, it shoots continuously without shutter noise at 12 fps.

Other features include SnapBridge using built-in Wi-Fi and Bluetooth connectivity; a tilting, 3.2-inch touch LCD monitor; weather sealing; a USB Type-C port ; and two UHS-II SD slots. $2,299.95 body only.