Adobe Appoints Exec VP & GM of Digital Experience Business

Adobe Appoints Exec VP & GM of Digital Experience Business


San Jose, CA—Adobe appointed Anil Chakravarthy as executive vice president and general manager of its Digital Experience business. In this role, Chakravarthy will report directly to Shantanu Narayen, Adobe’s president and CEO.

Anil-Chakravarthy Digital Experience business
Anil Chakravarthy
Adobe’s Digital Experience Business

Moreover, Adobe Experience Cloud is among the leaders for powering digital businesses. Adobe Experience Cloud drives customer experience management (CXM) with solutions for data and insights; content and personalization; customer journey management; commerce; and advertising.

In addition, the Adobe Experience Platform—the foundation of Adobe Experience Cloud—is a purpose-built CXM platform. It enables personalized customer experiences in real-time at scale.

It delivers generational technology platforms; launches innovative services; as well as introduces enhancements to its market applications, Adobe Experience Cloud targets an addressable market that Adobe estimates will reach $84 billion by 2022.

“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital Experience business. He’s a transformational leader with a track record of innovation and driving strong growth,” said Shantanu Narayen, president and CEO, Adobe. “Adobe is the clear leader in the exploding Customer Experience Management category; I cannot think of a more exceptional as well as experienced candidate than Anil to drive Adobe’s Digital Experience business in 2020 and beyond.”

“Digital transformation is well underway; business leaders understand building an experience business is mission-critical to their growth. Demand for a new enterprise architecture has never been greater; and Adobe is the industry leader in delivering next generation technology to power digital businesses,” said Anil Chakravarthy. “I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base.”

Anil Chakravarthy

Chakravarthy joins Adobe from Informatica, a global leader in enterprise cloud data management. Moreover, he served as CEO at Informatica since January 2016. He joined that company in September 2013 as executive vice president and chief product officer. As such, he was responsible for product development, product management and also product marketing.

Under Chakravarthy’s leadership, Informatica successfully transitioned to a private company following a $5.3 billion buyout. It also delivered significant product releases to its thousands of customers across the globe. In addition, during this time period, Chakravarthy shepherded Informatica’s move into cloud and subscription services.

Before joining Informatica, Chakravarthy was executive vice president of Information Security at Symantec. He was responsible for overseeing engineering, product management and also operations for an extensive product portfolio. It included Data Loss Prevention; E-Mail and Web Security (on-premise and cloud); Managed Services; Trust Services; as well as Authentication.