CTA Names Vice President of Market Research

CTA Names Vice President of Market Research


Arlington, VA—The Consumer Technology Association (CTA) announced the promotion of Steve Koenig to vice president of Market Research. A 14-year veteran of CTA, he most recently served as senior director of Market Research. Koenig assumed his new post in May.

Steve Koenig

“We are thrilled to recognize the success and outstanding contributions Steve has delivered to the tech sector and CTA,” said Gary Shapiro, president and CEO of CTA. “Not only does he provide invaluable insight and analysis for our organization, our members and the tech industry, Steve exemplifies the best of CTA with exceptional leadership, infectious passion and a commitment to teamwork.

CTA Market Research

Koenig oversees CTA Market Research—a comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer technology industry. Under his leadership, CTA now produces more than 30 research reports a year on emerging topics. These topics include artificial intelligence, smart cities, smart home technology and international trends. The reports also include market data analysis, industry forecasts and business intelligence.

Koenig speaks and writes frequently on technology trends and their impact on consumer behavior. Moreover, Bloomberg, USA Today and also the Washington Post have quoted Koenig. In addition, he presents Tech Trends to Watch at CES and CES Asia.

Koenig joined CTA in 2004. He previously served as an analyst with several research firms, including the NPD Group. Prior to that, he was a senior editor at Computer Retail Week.