Los Angeles, CA—DJI appointed Roger Luo as president of the company. Luo’s appointment is effective immediately. DJI is a leader in civilian drones and aerial imaging technology.
Previously the vice president of Operations, Luo will now focus on developing DJI’s business internationally in markets that have seen a significant increase in demand for drone and camera applications.
“DJI now has over 11,000 staff worldwide, with offices in 17 cities around the world. As we continue to expand our global footprint, we also need to strengthen our management in the area of operations,” said Frank Wang, DJI’s founder and CEO.
“The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners. Roger has stood out in his executive management skills and holds a track record in operational excellence. Since joining DJI in 2015, Roger’s leadership has improved the overall capabilities of DJI to lead the aerial imaging industry,” added Wang.
For the past two years, Luo has overseen procurement, production and logistics. In that role, he expanded DJI’s competencies in keeping pace with the growing market requirements for its technology. Moreover, he has been driving innovation, including adding new layers of automation.
Furthermore, Luo’s work experience spans multiple software and hardware engineering and product management roles. Previously, he served such companies as Apple, Foxconn and Siemens. In addition, at InnoLux and the BenQ Corporation, his responsibilities included product management, global marketing strategy, procurement, sales and after-sales.
“DJI is a fast-growing high-tech company, and this is a very exciting time for the industry,” said Luo. “I look forward to working with the talented team at this company. Together we will explore and maximize the creative possibilities of our technology.”
Frank Wang will continue to oversee DJI’s product development to boost the potential of its commercial, governmental, scientific, artistic, research as well as recreational applications. dji.com