Hasselblad Appoints Chief of Strategy

Hasselblad Appoints Chief of Strategy

Hasselblad Ambassador Ming Thein Will Serve as New Chief of Strategy


New York, NY—Hasselblad appointed Ming Thein as its chief of strategy. During his former role as a Hasselblad ambassador, Thein served industrial and corporate documentary clients across Asia and further afield.

“We are delighted to welcome Ming Thein onboard as our new chief of strategy. The combination of his skills as an accomplished photographer and a Hasselblad ambassador mean that Ming has expert insights into our target consumers,” said Paul Bram, Hasselblad CEO. “We look forward to working with Ming to help shape the future.”

Ming Thein

Based out of Kuala Lumpur, Thein specializes in representing the life cycle of a company. This extends from the people behind the creation to the finished product—be it civil engineering projects, interiors or precision timepieces.

Location work is Thein’s forte, with clients that include some of the largest developers and construction firms in Asia. He also holds an MA in Physics from the University of Oxford and served as a director at various finance and private equity firms in Asia before pursuing his lifelong dream of something visual, creative and specifically involving photography.

In his new role as chief of strategy at Hasselblad, Thein will use his customer experience insights to influence the future product road map. He will also help strengthen Hasselblad’s market position and meet the needs of semiprofessional and professional photographers.

“I’m very excited to enter the next chapter of my relationship with Hasselblad. It is an honor to work with a brand that has such a strong history and such great people. I look forward to helping shape the company’s future product strategy to ensure Hasselblad continues to be a leader in photography, image quality and supporter of the arts,” Thein commented.


Founded in 1941, Hasselblad is among the leading manufacturers of medium-format cameras as well as lenses. Made in Sweden, Hasselblad cameras are known for their ergonomic design and also Swedish craftsmanship. For more than half a century, Hasselblad cameras have captured some of the world’s most iconic images, including the first landing on the moon.

Furthermore, Hasselblad was the first to launch the fully integrated medium-format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D with an all-new electronic platform. Later the same year, the company introduced the world’s first mirrorless, digital medium-format camera—the X1D. hasselbladusa.com