North White Plains, NY—Matt Hill, director of Marketing Innovation, was named head of Social Media for the MAC Group. Hill moves from his current role marketing e-commerce brands to blend his product and brand knowledge with 20+ years of experience in digital marketing, management, content creation and education.
“I am delighted that Matt will take the lead on this initiative; his talents and focus are well-placed. Social media is and will continue to be vital to MAC Group’s success,” said Jan Lederman, MAC Group’s president.
New Head of Social Media
In his new role, Hill will focus MAC Group’s numerous brand social media channels. He will drive sales, customer happiness, growth as well as engagement. In addition, Hill will direct the daily activities of MAC’s social media specialists. This includes increasing efficiency while focusing on helping creatives at every experience level connect with MAC Group’s brands.
“It’s an opportunity for me to help build on what the team has established. I’m eager to help people who are trying to solve creative problems with audio, video and photography find the right product or techniques. The wide spectrum of products MAC Group has is an exciting challenge as well as opportunity to help those seeking solutions find something that adds value to their creative life.
“Moreover, I’m looking forward to building a responsive, energetic team of social media pros intelligently focused on results. I’m also looking forward to working with all the talented and passionate brand managers and Marketing teammates at MAC Group. It’s a win-win-win situation,” said Hill.
Outside the four years spent at Gradus Group as director of Marketing, Hill’s enjoyed a long career at MAC. Since 1997, “his passion for understanding how technology aids and affects our daily lives contributed to MAC Group’s success,” the company announced. “His personal dedication to the craft of night photography, storytelling, filmmaking, teaching as well as public speaking has enhanced his ability to help brands communicate their core values as he maintains constant participation within the creative community.”
“I have absolute confidence whenever I know Matt is spearheading a project,” added Alan Shapiro, MAC Group CMO. “Moreover, I am thrilled that Matt is taking on this responsibility and look forward to seeing where his humanity, empathy, and passion combined with his critical, analytical thinking will help take this hugely important facet of our marketing mix. I can’t wait for Matt to exceed our expectations…again.”