North White Plains, NY—Jesse Dean, vice president of the Audio Division at MAC Group USA, is now taking charge of new business development. Dean was promoted to vice president of Business Development for MAC Group.
“At MAC Group, we pride ourselves on helping our diverse range of brands define what’s next. A crucially important component of that is identifying new and nontraditional sales venues and opportunities,” said Jan Lederman, MAC Group’s president. “Jesse has the perfect range of skills, business acumen as well as thoughtfulness for his role leading our expanding Business Development team. We couldn’t be happier and can’t wait to see all that Jesse accomplishes.”
Vice President of Business Development
With nearly two decades of experience in sales, marketing, manufacturing as well as distribution, Dean is applying his knowledge to expand current partnerships and develop new business opportunities for the company.
What’s more, in his new role, Dean will lead the expansion of select MAC Group brands beyond the photo/video market. Already working with Amazon; Sweetwater Sound; Guitar Center; Best Buy; Target; and Walmart, he will continue as a driving force in introducing MAC Group brands to larger worldwide audiences through retail partnerships globally. He will also continue to oversee the Audio Division within MAC Group.
“I am extremely happy to take on this new role within MAC Group. Since my start here, I have maintained a macro perspective on the amazing possibilities of having all these quality brands working together in a global expansion. I will continue to work with our current as well as new partners in educating and fulfilling all of their audio needs; however, this opportunity allows me to work more freely in uniting the other brands to achieve a much larger objective,” commented Dean.
Furthermore, before joining MAC Group in 2018, Dean worked as National Sales Manager at Rode Microphones; he was with them for more than five years. He was also involved in the manufacturing and distribution of audio and consumer electronic items for nearly two decades. In addition, Dean began his career in manufacturing while still a student at Hofstra University on Long Island, New York.
Moreover, his background as a musician, editor and artist has helped to develop his skills as an industry educator. He continues to teach audio, audio for video and also common practices and techniques in recording and live sound. In his new role, he will strive to educate new clients on the quality products available through MAC Group.